General Mills (Pillsbury)

Head office: 1 General Mills Blvd Minneapolis, MN 55426 USA Tel.: +1-763-764-7600 |

Industrial Zone

A US-based global manufacturer and marketer of foods sold through retail stores. The company manufactures products in 13 countries and markets them in more than 100 countries.

General Mills’ Pillsbury brand products sold in Israel are produced in a factory located in Atarot settlement Industrial Zone in occupied East Jerusalem. The factory is owned by the Israeli company Shalgal (Food) Ltd.

In May 2022, General Mills announced the selling of its stake in its joint venture in Israel, General Mills Israel Ltd., to Bodan Holdings, its prior joint venture partner. In August 2022, General Mills announced that sales of Pillsbury products in Israel will continue.

On August 13, 2022, Who Profits documented Pillsbury sign in Shalgal’s factory in Atarot Industrial Zone.

For more on Israeli Industrial Zones in occupied West Bank and East Jerusalem see Who Profits Dynamic report Industrial Zones in the Occupied Palestinian Territory.


The company is publicly traded on the NYSE under the ticker symbol:GIS

Major shareholders include: The Vanguard Group, Inc. (8.33%), Capital Research & Management Co. (International Investors) (6.27%), BlackRock Fund Advisors (5.88%), SSgA Funds Management, Inc. (5.72%), Capital Research & Management Co. (Global Investors) (4.45%), Geode Capital Management LLC (1.92%), Capital Research & Management Co. (World Investors) (1.58%), Charles Schwab Investment Management, Inc. (1.52%), Northern Trust Investments, Inc. (Investment Management) (1.13%), BlackRock Advisors (UK) Ltd. (1.00%).

Chairman of the Board and CEO: Jeffrey Harmening.


The company has 210 subsidiaries and 47 joint ventures worldwide.

Company brands include: Annie’s, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Top Chews Naturals, Totino’s, Trix, True Chews, Wanchai Ferry, Wheaties, Wilderness, and Yoki.

Licensed trademarks include: Reese’s Puffs, Yoplait.




All the information contained in this page is valid until Sun 05/02/2023