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Ahava Dead Sea Laboratories

Full Text

אהבה מעבדות ים המלח בע"מ
www.ahava.co.il, www.ahava.com

The company engages in the development, production and marketing of cosmetic products using minerals from the Dead Sea.

Ahava products are also sold under the brand name Dead Sea Naturals.

The company’s production site, visitor center and main store are located in the settlement of Mitzpe Shalem in the northern Dead Sea, occupied West Bank.

The company operates an additional shop in the Neve Midbar Beach in the Megilot Dead Sea settlements regional council in the northern Dead Sea, occupied West Bank.

Ahava was engaged in mud mining from occupied Palestinian territory on the shores of the Dead Sea in the occupied West Bank.

In May 2011, the Israeli civil administration confirmed that Ahava held a license to operate a mud excavation site from the occupied area of the Dead Sea since 2004 and was the only company licensed to do so.

In April 2016, the Israeli Civil Administration in the occupied West Bank responded to a Freedom of Information request, submitted by Who Profits in 2015, stating that Ahava no longer holds a license to operate a mud excavation site in the occupied part of the Dead Sea area. This response was reaffirmed in November 2016 and was published in Who Profits Update: The Israeli Exploitation of Palestinian Natural Resources: Part IV Ahava

However, a visit to Ahava’s Mitzpe-Shalem production site in November 2016 documented empty and full mud barrels in the company’s production site in the Mitzpe Shalem settlement lined up in waiting “in process”.

In 2015, Ahava Laboratories (then under previous ownership) had an agreement that is renewed every year with ICL Dead Sea Company (of ICL Group) for the purchase of mud, brine, and salts. ICL Group extracts minerals from the Northern Basin of the Dead Sea in occupied Palestinian territory.

Ahava products are sold in more than 50 countries in thousands of stores worldwide and online stores such as Amazon, eBay, Sephora and Walmart online stores. Company’s products sold in Europe were documented under a misleading label, which doesn’t indicate the name of the settlement the factory is located in.

For a previous report on Ahava see Who Profits In-depth Report Ahava: Tracking the Trade Trail of Settlement Products (2012).