Manufactures cosmetic products using minerals from the Dead Sea.
The company's production site, visitor center and main store are located in the Mitzpe Shalem settlement in the occupied Jordan Valley.
Since June 2015, publications announce that Ahava intends to relocate its factory from the settlement of Mitzpe Shalem to the town of Ein Gedi within the Green Line. The company itself stated that the factory in Ein Gedi would be additional to its existing factory in Mitzpe Shalem. Recent photos taken at the Ahava plant in Mitzpe Shalem indicate that Ahava's factory and visitor center in Mitzpe Shalem are still operational.
The company's products are sold in Europe under a misleading label, which doesn't indicate the name of the settlement the factory is located in.
Ahava extracted mud from occupied territory on the shores of the Dead Sea. In May 2011, the Israeli civil administration confirmed that Ahava holds a license to operate a mud excavation site from the occupied area of the Dead Sea since 2004 and it is the only company licensed to do so. The Civil Administration also confirmed that it was an active excavation site.
Who Profits documented Ahava's mud barrels stored in the company's production site in Mizpe Shalem settlement in April 2013. The same barrels were presented in Ahava's PR video that was published in 23 November 2014.
In April 2016, the Israeli Civil Administration responded to Who Profits inquiry from 2015 that Ahava no longer holds a license to operate a mud excavation site in the occupied part of the Dead Sea area. This response was reaffirmed in November 2016 and was published in an update.
However, a visit to Ahava's Mitzpe-Shalem production site in November 2016 revealed that the mud barrels are still lined up in separate sections for empty, full and waiting "in process" in the company's production site in Mitzpe Shalem settlement.
For a complete report on Ahava click here.
