Global Retail C.I. (formerly Yenot Bitan), also known as Carrefour Israel, is engaged in the food retail sector and operates a supermarket chain for the retail sale of food and other consumer products under the Carrefour, Mega, Mega in the City and Yenot Bitan brands.
Carrefour Israel
In April 2022, the company entered into an exclusive franchise agreement with French multinational corporation Carrefour Group to operate the Group's stores and market Carrefour brands under the name Carrefour Israel.
The franchise agreement was signed for a period of 20 years with automatic renewal for an additional 20 years and extension options for additional 20-year periods.
In accordance with the terms of the franchise agreement, Global Retail has rebranded most of the company's branches and adapted them to the Carrefour brand names. By the end of 2023, the company completed the conversion and launch of approximately 77 branches into Carrefour branches.
In February 2024, the franchise agreement period was extended for an additional 7 years.
By June 2024, the company has operated 97 Carrefour branches in Israel.
Stores in Settlements
The company operates a Carrefour branch in a shopping center located in a “demilitarized zone” outside the Green Line in the occupied West Bank in the city of Maccabim (Modi'in-Maccabim-Re'ut), and a Carrefour branch in the settlement neighborhood of Neve Ya’akov in occupied East Jerusalem.
The company operates Yenot Bitan stores in the settlements of Ariel, Alfei Menashe and Ma’ale Adumim in the occupied West Bank.
The company operates 'Mehadrin Market' branches in the settlements of Beit El and Modi’in Illit in the occupied West Bank.
Services to Israeli Ministry of Defense
The company provides food and beverages for the Coordinator of Government Activities in the Territories (COGAT), the Israeli military coordination unit in the occupied West Bank and Gaza. In 2024, the company provided food/beverages for COGAT for events for a total amount of NIS 9,610. In 2024, the company provided food/beverages for COGAT for a total of NIS 33,705.
