Exports fruits, vegetables and herbs under the "Arava" brand name.
Some of the produce is grown in settlements in the Jordan Valley in the occupied West Bank, including peppers, grapes, tomatoes, herbs and organic products. For instance, the company exports produce grown in the settlement of Mechola in the occupied Jordan Valley by Jordan River Herbs.
Involved in:
50% of the company is owned by B. Gaon Holdings and Hamashbir Holdings.
The other 50% is owned by farmers in the Arava region inside Israel and by Jordan River Herbs.
Subsidiaries: Arava USA, Arava Holland, Arava UK.