The company operates a chain of supermarkets and drugstores. The company is also active in the field of real-estate.
The company operates branches in the settlements of Ariel, Maaleh Adumim and Beitar Ilit in the occupied West Bank. The company also operates branches in occupied East Jerusalem settlements: Ramat Eshkol, Ramat Shlomo, Pisgat Ze'ev and Gilo.
In addition, the company operates a branch in the settlement of Katzrin in the occupied Syrian Golan.
The company's subsidiary, Be Drugstores, has a branch in the settlement of Ariel in the West Bank.
In May 2015, the company launched its own line milk branded among other dairy products (cream, chocolate and cheese). The company’s milk is manufactured in the occupied Golan, by Ramat Hagolan Dairies.