An Israeli company for food production and marketing. The company holds a significant share of the Israeli market in the field of dairy and dairy products production and marketing, and additionally markets fresh farm produce, eggs, poultry, vegetables and fruits.
Thnuva Group brands include: Yoplait, Emek, Sunfrost, Tirat Zvi, Maadanot, Mama Of, Chef Lavan, Harduf, Adom Adom, Olivia. Tnuva USA brands include: Tnuva Alternative, Yolo, Zees.
Tnuva purchases 60% of all milk produced from dairy farms in Israel, some of which are located in the occupied West Bank and Syrian Golan.
Among them are Tnuva farms in the settlements of Almog, Shadmot Mehola and Kalia in the Jordan Valley, and in the settlement of Rosh Tzurim in the occupied West Bank. Over fifty additional dairy farms are located in the settlements of Gshur, Kfar Haruv, Afik, Meitsar, Alumot, Yonatan, Ma'agan, Keshet, Kanaf, Ne'ot Golan, Giv'at Yo'av, Avnei Eitan, Ma'ale Gamla and Kidmat Tsvi in the occupied Syrian Golan.
In November 2022, Tnuva announced that it will market the milk of 16 dairy farmers in the occupied Syrian Golan.
Services to the Settlements
The company operates an online shopping site through which it markets settlement products originating from the occupied West Bank and the Syrian Golan. These include dates and peppers from settlements in the Jordan Valley, mushrooms and vegetables from the settlement of Tekoa in the occupied West Bank, and apples from the occupied Syrian Golan.
Palestinian Captive Market
Tnuva also profits from the Palestinian captive market. The company markets its products in Gaza and in Palestinian cities in the occupied West Bank. In 2016, Tnuva Group's sales to the Palestinian Authority amounted to hundreds of millions of shekels.
As of 2014, 200 tons of Tnuva products were imported to Gaza every day, mainly milk and cream, and distributed in about 1,700 stores. In 2012, the import value of Israeli products bought in Gaza amounted to NIS 1.3 billion.
Tnuva Group is part of the "Adopt a combatant" project through which the company gives financial contribution to the combatants of the Shayetet 3 unit, the missile ship unit of the Israeli Navy, and the Shaldag Unit, the commando unit of the Israeli Air Force.