A private Israeli chain of coffee shops. The company operates branches in the US, Canada, Cyprus, the Ukraine and Kazakhstan.
The company operates a branch in the settlement of Maale Adumim in the occupied West Bank.
In 2017, the company signed a three year agreement with Tnuva, under which the latter is to supply milk to all Aroma coffee shops. Tnuva sources some of its raw milk products from settler dairy farms in the occupied Palestinian territory.