The company operates as both a supermarket chainstore with 238 branches and a private label in the local food industry. In addition, the company engages in income-generating real estate, leasing commercial centers and other properties.

The company distributes products, which are manufactured in West Bank settlements, under its own brand name Shufersal. For instance, the company sells legumes and rice which are exclusively packed by Maya Foods, in the industrial zone of Mishor Edomim, pickles of Motola Preserves from the settlement of Imanuel and cleaning products of Plasto Polish (Barkan), which are produced in the industrial zone of Barkan

In May 2015, the company launched its own line of branded milk among other dairy products (cream, chocolate and cheese). The company’s milk is manufactured in the occupied Golan, by Ramat Hagolan Dairies.